KARHU CELEBRATES THE FINNISH SPORTSBEAR WITH THE SECOND DROP OF THE MASCOT PACK
This April, KARHU releases the second of two Mascot Pack drops. Inspired by their very own mascot, the legendary Finnish Sportsbear, the “Cheer Bear” assortment features four of Karhu’s signature
silhouettes in all-new colourways.
Originally considered an object of good fortune, the mascot concept dates all the way back
to the early 1800s. Sports organizations popularized the mascot by first using live animals as entertainment for spectators and intimidation for rivals. Over time, mascots evolved into largerthan-life caricatures whose job it was to excite fans and cheer on athletes.
While researching a modern-day face for the Mascot Pack, the KARHU design team was inspired by several illustrations from our archives—specifically the 1960s Trampas Bear and a 1980s comic strip that introduced Kris the Karhu Bear. For our latest drop, we continue the story of Kris the Karhu Bear as he auditions to become KARHU’s newest mascot.
This second episode begins with Kris the Karhu Bear tired, wet, and out of breath on the side line of the annual Karhu Marathon. After a much-needed change into his clean and dry “Cheer Bear” costume, Kris realizes that the runners have slowed to a complete stop. How will Kris ever become Karhu’s newest mascot if the runners don’t finish the race?
