Karhu collab with Universal Works "Inversion Illusion"
"INVERSION ILLUSION"
Link to "teaser" video
HERE
On April 6th 2023, legendary Finnish sportswear brand Karhu and British contemporary clothing company
Universal Works come together for a collaborative project, part of Universal Works’ ongoing Future Friendship series.
This meeting of minds celebrates Karhu’s heritage and the Universal Works philosophy of working with like-minded partners who share their authentic vision of peace, love and, in this case - sole!
Universal Works have shaken up the narrative by bringing an upside down, inverted illumination of what it means to combine activewear with traditional shapes and silhouettes. The iconic Karhu M-logo has been used throughout, but flipped to give a nod to the ‘W’ in Universal Works. Its origins stem from the word ‘Mestari’ - the Finnish word for ‘champion’. Feeling like a winner in the clothes and shoes we’re wearing is never a bad thing.
The collection features re-imagined versions of the classic Mestari Control and Trampas footwear styles in supersoft suede and nylon, as well as a compact clothing capsule that includes a bunch of super easy-to-wear sporty separates. There’s a lightweight running jacket alongside jersey pieces including a dual branded T-shirt and a beefy loopback cotton crewneck Sweatshirt and shorts in two colourways - all printed with the Future Friendship/UW and Karhu logos.
A muted colour palette keeps the collaboration feeling unified. Keeping to a Navy, Ecru and Khaki vibe
guarantees these pieces will be easily integrated into existing wardrobes.
Again, a collaboration of brands that fits perfectly with our philosophy that we believe in and strive for at Walther.
All items will be available in our shop from 6 April 12.00 CET and can be ordered on-line